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YouTube now allows 15 minute upload lengths

Lucas — Sat, 31 Jul 2010 02:30:04 +0000

This is good news since I am going to start creating more screencast videos. This will give me 50% more video length to work with.

My screencast tool of choice is Camtasia and you can find me on YouTube here

Using Twitter as a Marketing Research Tool

Lucas — Tue, 25 May 2010 22:03:25 +0000

The classis push/pull marketing effect.

Wouldn’t it be nice if large corporations started using their Twitter accounts more often for market research purposes rather than pushing out advertising all the time.

I think there is something to be said for having a balance of marketing messages pushed out but at least start the discussion about the customer experience and try to establish trust with the customer. Once you have that, then you may market.

Hockey, Golf and Grad

Lucas — Mon, 29 Jun 2009 04:23:12 +0000

June was a long month with time spent between applying for jobs, working on website marketing, pick-up hockey, summer league hockey, and lots of golf.

I think in June I’ve played 3 games of shinny 3 games in a summer league and 4 rounds of golf.

Shot 75 this past Saturday at Anderson Links, my best score in years. We played from the whites which played around 5700 yards. Started the day with a triple bogey then went on to par the next 17 holes with a -2 34 on the back nine. The driver and the putter were on fire that day and it felt good to finally break 80. Too bad I followed it up with a 91 today at Canadian Golf Club.

Looking forward to Canada day in the Capital this upcoming Wednesday July 1st.

Presentations, Exams, Sales Conference and Vegas Vacation

Lucas — Sat, 09 May 2009 18:31:05 +0000

April was a very busy month and a very rewarding month for myself. Met lots of new people and contacts, graduated from Algonquin and traveled to Las Vegas for a week long vacation.

April 14 – Final Client Presentations – Algonquin Business Marketing

In school we wrapped up our semester long project with a final client presentation in the boardroom at Algonquin College. This was a one hour presentation to sell our final plan and marketing ideas to our client. Our team delivered a strong presentation which was endorsed by our clients and it will provide them with a solid foundation of marketing strategies to implement in their business.

The Organics Group

April 20-25 – Final Exams – Algonquin Business Marketing

We had three exams to write in order to finish the semester and graduate from the Marketing program. We wrote an exam for our Marketing Communications – New Media, Business Intelligence and Planning, and eMarketing and Distribution courses. There was no final exam in Marketing Research only the final client presentation. I was able to use the time between our client presentation and the final exams to prepare and I ended up doing well with an 87, 90, and 84 on the three exams respectively.

April 27-28 – Powerhouse Sales Event – Hilton Lac-Leamy Ottawa, ON

The Powerhouse Sales Event was a two-day conference at the Hilton Lac-Leamy just across the bridge in Hull, PQ hosted by sales professional Colleen Francis and her team at Engage Selling. This two day event was packed full of light bulb moments and sales strategies that can be implemented in many different ways.

April 29-May7 – Las Vegas Vacation

After a long year at school I decided to reward myself with a week long vacation to Las Vegas to see the Supercross finals, play some golf, and enjoy the 95* desert heat. 10 hours, 2 flights, and 4000kms away from Ottawa, ON is a world full of entertainment and fun. Lots of good times and a relaxing getaway sums up the 8 day vacation.

In the heart of the Las Vegas Strip

Now it’s back to work and time to implement some of the networking and sales strategies I picked up from the Powerhouse Sales Event.